Sales Strategy

Make your website the most productive member of your sales team

Most people go to the web for background information when they are considering contacting a company.  You need to clearly communicate what you do and who you do it for, make the right impression, and generate action on their part to establish contact.

Here’s a quick test.  Does your web site currently:

• Describe your main area of focus (what you do and who you do it for) “above the fold” on your home page?  Don’t list everything you could do, have a short paragraph that succinctly describes what you do best.
• Does your web site make it easy for prospective clients to find information on your products or services, including client testimonials?  Make sure your navigation icons and headlines are in their language, not yours.
• Does your web site present a professional image?  Think of your web site like your office lobby – keep it clean and up-to-date, with a business look & feel.
• Do you keep your website updated?  Broken links, out-of-date information, and pages under construction are all signals that you are reliable, or maybe no longer in business.
• Does your website make it easy for them to connect with you? Your phone number should always be one click away on a “contact us” page.  Have a form so they can provide you with their information for follow-up – and link to this form throughout your web site wherever they might read something that would compel them to want to talk to you.