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The Sandler Training Center - Ann Arbor President's Club is one of the best investments that we have made with a better than expected pay back. As we track our numbers in great detail, we have seen a clear increase in both qualification of leads and closing ratios since committing to the training and implementing the structured systems within our company. I would estimate that the initial investment was re-covered within three to four months of implementation.
Bob Ender Owner DreamMaker Bath & Kitchen, Ann Arbor
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Many salespeople have learned to find new clients while strengthening the relationships with the clients they already have by holding free informational workshops for their clients’ customers.
Here’s how it works. Offer to present on a topic within your areas of expertise that is interesting to your client, for their benefit. Make sure they take on the responsibility of promoting the workshop to their prospects and clients, as well as providing the venue and refreshments. Your role is to deliver a dynamite session with value-added handouts, and to answer questions from the group.
A couple of tips for holding workshops for your clients: