Sales Strategy

David Sandler’s

Salesperson’s Bill of Rights

1. You have the right to your dreams, desires, and expectations.  Allow yourself to aspire, tune out those who will limit you.
2. You have the right to what you want.  Don’t feel guilty for wanting more, use it as motivation to work hard and achieve your dreams.
3. You have the right to like yourself as you are.  Your trash is part of the human condition – we all have psychological trash.
4. You have the right to change. Personal growth requires you to break out of your comfort zone - embrace discomfort when it’s lies in the path towards a greater goal.
5. You have the right to fail.  No need for excuses for attempts and failures, you have the right to them.  Go for it!
6. You have the right to be imperfect.  There will be times when your performance is less than brilliant, don’t be so hard on yourself it turns into a “doom loop” of self-reinforcing despair.
7. You have the right to choose.  Choose what company you work for, what prospects you want to quote, when to disqualify a prospective customer, etc.
8. You have the right to ask.  Expect some rejection – it will help you grow.  Ask, never beg.  And keep asking.
9. You have the right to decide how you will use your time and energy.  Never give anything without getting something of equal or better value in return.
10. You have the right to lunch . . . Once you have paid the price.  This is the opposite of “there’s no such thing as a free lunch” – Nothing is free, but anything can be earned.